Course Curriculum

Learn about the basics of the qualitative research and get ready to do your own! The course consists of short presentations and additional resources to help you get started.

  • 02

    Writing Your Research Question

    • Writing your Research Question Presentation

    • What Makes a Good Research Question: Checklist

    • Research Question: Additional Reading

  • 03

    Choosing Your Method Part 1

    • Choosing Your Method Part 1

    • How to Ask Good Qualitative Questions

    • Structuring Your Discussion Guide

    • Interview and Focus groups: Additional Resources and Reading

  • 04

    Choosing Your Method Part 2

    • Choosing your Method Part 2

    • Observation and Content Analysis: Additional Resources and Reading

  • 05

    How to Approach Sampling

    • How to Approach Sampling

    • Sampling: Additional Resources and Reading

  • 06

    Analysis: Making Sense of Data

    • Analysis: Making Sense of Data

    • Thematic Analysis

    • Analysis: Additional Resources and Reading

  • 07

    Writing and Presenting Your Research

    • Writing and Presenting

    • Writing Research: Additional Resources and Reading

  • 08

    Test Your Knowledge: Quiz

    • Test Your Knowledge

  • 09

    Comment, Discussion and Feedback

    • Feedback

    • Discussion

  • 10

    Additional Resources

    • Research Methods Training Manual

    • Qualitative Research Reporting Checklist

    • Qualitative Methods in Research on Healthcare

    • Observational Methods

    • Content Analysis and Thematic Analysis

Learn about the basics of the qualitative research and get ready to do your own!


Ever since I can remember, I was a storyteller and an endlessly curious person. This is how I became a cultural anthropologist-a person to whom nothing is too ordinary to study, question, and understand. The human experiences, emotions, and motivations are the ultimate source of fascination for me. For the last 3 years, I am an independent researcher, mainly working in the market, public and digital research. I specialise in qualitative research, especially ethnography and in-depth interviews. I worked across industries, from technology, automotive, healthcare to policy, and sustainability. I coordinated several multinational research projects and I have countless hours of fieldwork behind me. I enjoy sharing my knowledge about the industries and research, through presentations, talks, workshops, and lectures I do. Also, I am a passionate ethical fashion advocate and writer.

Lena Lavrencic

Senior Instructor


Dr Greg Martin is a medical doctor with a Masters in Public Health and an MBA degree. His professional experience includes working as the Head of Science and Research at the World Cancer Research Fund and the Director of Elimination of Mother to Child Transmission at the Clinton Health Access Initiative. He is also the founder and Editor-in-Chief of the peer-reviewed journal Globalization and Health. 

Greg Martin

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